I manage Google Ads accounts from setup to daily operation — keyword research, campaign structure, ad copy, bid strategy, conversion tracking and monthly reporting. No agency overhead, no markup on ad spend. You pay Google directly; I charge a flat management fee.
Most clients come to me after running Google Ads themselves or through a generic agency and not seeing results. The usual problem is broad match keywords eating budget, broken conversion tracking and no negative keyword list. I fix the structure first, then optimize.
SEO is built into every website I build, but I also do standalone SEO audits, content strategies and GEO optimisation (AI-ready content for LLMs and generative search). If you need organic traffic alongside paid, both can run from the same brief.
Search, Display and Performance Max campaigns. Keyword research, campaign restructuring, bid strategy, negative lists, A/B ad copy testing. Monthly reports with real numbers.
GA4 setup, GTM configuration, conversion event tagging, enhanced e-commerce, custom dashboards. You know exactly what is working.
On-page optimisation, technical SEO audits, Schema.org markup, internal linking, keyword mapping. Built into every site from day one.
GEO (Generative Engine Optimisation) — structuring content so AI systems like ChatGPT, Perplexity and Google AI Overviews surface your business.
Budgets spent on irrelevant searches. First fix: shift to phrase and exact match, build a negative keyword list.
Tracking firing on page views instead of actual leads or sales. Rebuilt with GTM and verified in GA4 DebugView.
Everything in one campaign, one ad group. Restructured by service, location and intent for proper budget allocation.
Competitor names, irrelevant geographies, job-seeking queries eating budget. Cleaned on day one.
Ad promises one thing, landing page delivers another. Copy and CTA aligned to the campaign intent.
Multiple GA4 pageview tags firing simultaneously, inflating sessions. Audited and consolidated.
I review your existing Google Ads account, GA4, Search Console and website. You get a written report with the specific problems and proposed fixes — no vague recommendations.
Campaign rebuild: proper structure, match types, negative lists, conversion tracking verified, landing page recommendations. This is the foundation.
Campaigns live with a monitored budget. First 30 days are about data collection — what keywords, what ads, what times convert.
Monthly: bid adjustments, A/B tests, budget reallocation, keyword expansion and pruning. A clear report that shows cost per lead, not just impressions.