Jamon Popi, + 500,000 visitors
Mention how many people visit popi jamo every year: The Popi Jamones World Ham Festival has become an annual must-attend event in Estepona and Marbella, expecting over half a million visitors, underlining its cultural and touristic importance. The photocall images, now part of the festival’s visual archive, demonstrate why Popi Jamones unites Andalusia: tradition, innovation, and shared joy alongside the Mediterranean
