Marketing · Google Ads · SEO Ads that convert
not just
get clicks.

mariof.es / marketing
Mario F.
Google Ads · GA4 · SEO
Conversion tracking
Honest reporting
Available for new clients · Q3 2026
01 / Overview

Google Ads, GA4 and SEO for real estate, tour operators and service businesses throughout the Costa del Sol.

I manage Google Ads accounts from setup to daily operation — keyword research, campaign structure, ad copywriting, bidding strategy, conversion tracking and monthly reports. No agency fees, no markup on ad spend. You pay Google directly; I charge a flat management fee.

Most of my clients come after managing Google Ads themselves or through a generic agency without seeing results. The usual problem: keywords in broad match eating up the budget, broken conversion tracking and no negative keyword list. I fix the structure first, then optimize.

SEO is built into every website I build, but I also do independent SEO audits, content strategy and GEO optimization (content prepared for AI, LLMs and generative search). If you need organic traffic alongside paid traffic, both can come from the same brief.

02 / Specialties

Four marketing disciplines

Each one can work separately or as part of a complete digital strategy.
01

Google Ads

Search, Display and Performance Max campaigns. Keyword research, campaign restructuring, bidding strategy, negative keywords, ad A/B testing. Monthly reports with real numbers.

02

GA4 and tracking

GA4 setup, GTM, conversion event tagging, enhanced e-commerce, custom dashboards. You know exactly what's working.

03

SEO

On-page optimization, technical SEO audits, Schema.org markup, internal linking, keyword mapping. Built into every website from day one.

04

GEO

GEO (Generative Engine Optimisation) — structuring content so that AI systems like ChatGPT, Perplexity and Google AI Overviews show your business.

03 / Audit

What audit first

The most common issues I find in Google Ads accounts on the Costa del Sol.

Wasted spend on broad match

Budget spent on irrelevant searches. First fix: switch to phrase and exact match, and build a negative keywords list.

Broken conversions

Tracking firing on page views instead of real leads or sales. Rebuilt with GTM and verified in GA4 DebugView.

No campaign structure

Everything in one campaign, one ad group. Restructured by service, location and intent to allocate budget properly.

No negative lists

Competitor names, irrelevant geographies, job searches eating up budget. Cleaned on day one.

Landing pages that don't match

The ad promises one thing and the landing delivers another. Copy and CTA aligned with campaign intent.

Duplicate GTM tags

Multiple GA4 pageview tags firing at once, inflating sessions. Audited and consolidated.

04 / Work

Marketing work selected

Case studies and results from real campaigns.
DJ Sidama Web Design, Marbella Marketing
05 / Process

How how a marketing project works

Four steps from initial audit to ongoing management.
01

Audit

I review your current Google Ads account, GA4, Search Console and website. You receive a written report with specific problems and proposed fixes — no vague recommendations.

02

Restructuring

Campaign rebuild: correct structure, match types, negative lists, verified conversion tracking, landing page recommendations. This is the foundation.

03

Launch and test

Active campaigns with monitored budget. The first 30 days are about data collection — which keywords, which ads, which hours convert.

04

Optimization and reporting

Every month: bid adjustments, A/B tests, budget reallocation, keyword expansion and pruning. A clear report showing cost per lead, not just impressions.

06 / Why work with me

Results that add up

Averages from active accounts managed on the Costa del Sol.
+340%
Average increase
in conversions after restructuring
−40%
Average reduction
in cost per lead
0
Agency markup
on investment
27
Years in digital
since 1999
07 / Frequently Asked Questions

Frequently Asked Questions

Quick answers. If yours is not here, send a message — I reply within one business day.
How much do you charge to manage Google Ads?
I charge a fixed monthly management fee based on account complexity — not a percentage of ad spend. That means I have no incentive to push you to spend more. The minimum budget for Google Ads to be viable on the Costa del Sol is around 500 €/month in investment.
Do you also manage Meta Ads (Facebook/Instagram)?
My focus is Google Ads and SEO — that's where I get the most consistent results for Costa del Sol businesses. With Meta Ads I can do the strategy and initial setup, but ongoing Meta management isn't my core service.
How long before I see results with Google Ads?
A well-structured campaign can show results in the first 2–4 weeks. The first month is mostly data collection. By month 2–3 there's enough signal to optimize bids, cut waste, and scale what works.
Can you fix an existing account or does it need rebuilding from scratch?
I always start with an audit. Many accounts can be fixed without a complete rebuild — removing waste, fixing tracking, and restructuring ad groups. I only recommend rebuilding when the existing structure is fundamentally broken.
What does GEO mean and why does it matter?
GEO stands for Generative Engine Optimisation — structuring your content so AI systems like ChatGPT, Perplexity, and Google AI Overviews recommend your business when someone asks a relevant question. It matters because these tools are increasingly the starting point for searches.
08 / Start a campaign

Do you need more clients?

Mario Fajt · Camilo José Cela 4, 29603 Marbella · Spain
Google Ads · SEO · GEO · ES · EN · HR · Response within one business day
Chat with me!
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